Jaryd Hermann

Jaryd shares 8 valuable lessons from his first startup investment in Athyna, a company that helps businesses access top tech talent in emerging markets. From leveraging embedded media companies and creator squads for negative customer acquisition costs, to strategies around constants, avoiding shiny object syndrome, leveraging sub-brands for cold email outreach, using tactical sidecar products, and being deeply helpful, Jaryd unpacks Athyna's innovative growth strategies that prioritize efficiency and sustainability in an increasingly competitive market.