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Emily introduces Excel, a new nicotine pouch brand targeting stressed-out finance bros on Wall Street. With cheeky branding by Day Job agency, Excel positions itself as a 'focus solution' rather than a nicotine replacement, with copy geared towards maximizing productivity for intense corporate environments. Despite social ad limitations, the founder plans aggressive retail distribution to hit every Manhattan bodega by year-end. Emily also recaps hot NYC media happenings, from Anna Delvey's interview with Ziwe to the latest New York Mag union bargaining over AI writing roles.
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A New Nicotine Competitor Goes After Wall Street Bros →
Writer
Emily Sundberg
Summary
Emily introduces Excel, a new nicotine pouch brand targeting stressed-out finance bros on Wall Street. With cheeky branding by Day Job agency, Excel positions itself as a 'focus solution' rather than a nicotine replacement, with copy geared towards maximizing productivity for intense corporate environments. Despite social ad limitations, the founder plans aggressive retail distribution to hit every Manhattan bodega by year-end. Emily also recaps hot NYC media happenings, from Anna Delvey's interview with Ziwe to the latest New York Mag union bargaining over AI writing roles.
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