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Reggie James explores the profound relationship between distribution channels and product design, using examples from the gaming industry and Steve Jobs' experiences. He argues that the distribution model shapes consumer preferences, compelling designers to tailor products to appeal through specific marketing channels. Mobile game advertising exemplifies this 'distribution determined design', where features are tested and validated based on ad performance before implementation. James contends that truly understanding and embracing your distribution channel is crucial for business success, as it informs every aspect of the product. He questions whether more consumer software will emulate gaming's symbiotic relationship with advertising channels.
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Distribution Determined Design →
Writer
Reggie James
Summary
Reggie James explores the profound relationship between distribution channels and product design, using examples from the gaming industry and Steve Jobs' experiences. He argues that the distribution model shapes consumer preferences, compelling designers to tailor products to appeal through specific marketing channels. Mobile game advertising exemplifies this 'distribution determined design', where features are tested and validated based on ad performance before implementation. James contends that truly understanding and embracing your distribution channel is crucial for business success, as it informs every aspect of the product. He questions whether more consumer software will emulate gaming's symbiotic relationship with advertising channels.
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