Tom Orbach

Tom vividly portrays his surreal experience of walking the iconic red carpet at Cannes Film Festival, where stars like Tom Hanks strutted mere inches away. Surprisingly, the prestigious carpet felt cheap under his feet—a paradox revealing that true significance lies not in the product itself, but in who uses it. This million-dollar marketing lesson: spotlight your customers, the real stars. Tom offers proven tactics like customer halls of fame, exclusive merchandise, and advisory boards to elevate your top users as VIPs. He shares how creatively answering a Mastercard contest won him this unforgettable experience, underscoring that perception trumps reality when the right people are involved.