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Tom Orbach illustrates how to excel as a marketer by reverse engineering successful campaigns. This involves actively collecting compelling marketing examples, deconstructing the elements behind their effectiveness, and creatively reconstructing those elements into innovative campaigns tailored for your brand. Orbach advocates developing a systematic approach to studying viral posts, emails, and ads - identifying patterns, psychological triggers, and design principles that drive engagement. He then details how to recombine those insights using techniques like SCAMPER to generate fresh, impactful marketing ideas. Orbach cites real-world examples like Morning Brew's 'Refer 50, Get a Mug' campaign to showcase the power of remixing proven strategies.
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How to become a 10x marketer by 'Reverse Engineering' →
Writer
Tom Orbach
Summary
Tom Orbach illustrates how to excel as a marketer by reverse engineering successful campaigns. This involves actively collecting compelling marketing examples, deconstructing the elements behind their effectiveness, and creatively reconstructing those elements into innovative campaigns tailored for your brand. Orbach advocates developing a systematic approach to studying viral posts, emails, and ads - identifying patterns, psychological triggers, and design principles that drive engagement. He then details how to recombine those insights using techniques like SCAMPER to generate fresh, impactful marketing ideas. Orbach cites real-world examples like Morning Brew's 'Refer 50, Get a Mug' campaign to showcase the power of remixing proven strategies.
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