Elena Verna

Elena shares a practical, step-by-step approach for companies looking to incorporate user-generated content (UGC) into their marketing and product strategies. She emphasizes starting small by curating high-quality content from engaged users, focusing on driving demand within the existing user base, and eventually integrating UGC into the core product experience. Key success metrics like creator engagement, content views, and adoption are outlined. Over time, as the UGC library grows, Elena explains how companies can leverage this authentic, defensible content for SEO and customer acquisition.