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Every is launching its product incubation arm, Every Studio, with a mission to develop AI apps and creative tools bundled in the Every subscription. Brandon Gell joins as head of Studio, leading the first class of five entrepreneurs in residence (EIRs) incubating new businesses. Danny Aziz becomes the general manager of Spiral, a recent incubation. Sahil Lavingia invests $150,000 in a 'speed' round. The low cost of prototyping with AI enables rapid experimentation, targeting an audience already reading Every. The EIRs build what they want to use themselves, marking a shift from traditional customer research. Optionality is core, letting ideas become their best expression without predetermining 'venture scale.'
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Introducing Every Studio →
Writer
Dan Shipper
Summary
Every is launching its product incubation arm, Every Studio, with a mission to develop AI apps and creative tools bundled in the Every subscription. Brandon Gell joins as head of Studio, leading the first class of five entrepreneurs in residence (EIRs) incubating new businesses. Danny Aziz becomes the general manager of Spiral, a recent incubation. Sahil Lavingia invests $150,000 in a 'speed' round. The low cost of prototyping with AI enables rapid experimentation, targeting an audience already reading Every. The EIRs build what they want to use themselves, marking a shift from traditional customer research. Optionality is core, letting ideas become their best expression without predetermining 'venture scale.'
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