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Simon Owens explores the recent resurgence of print magazines by major digital media companies like Vice, positioning them as value-adds to boost paid subscriptions. He weighs the potential benefits against skepticism over whether these companies will invest sufficiently in online content to build robust subscriber bases. The piece also covers the value of mobile apps for reducing churn, Tim Burrowes' journey building the $7 million media brand Mumbrella, and trends like piracy impacting broadcasters' live sports revenue, publishers licensing their tech platforms, and social media's evolution into advertising platforms.
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Media companies are printing magazines like it's 1999 →
Writer
Simon Owens
Summary
Simon Owens explores the recent resurgence of print magazines by major digital media companies like Vice, positioning them as value-adds to boost paid subscriptions. He weighs the potential benefits against skepticism over whether these companies will invest sufficiently in online content to build robust subscriber bases. The piece also covers the value of mobile apps for reducing churn, Tim Burrowes' journey building the $7 million media brand Mumbrella, and trends like piracy impacting broadcasters' live sports revenue, publishers licensing their tech platforms, and social media's evolution into advertising platforms.
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