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Angela Hollowell highlights the story of Kinigra Deon, a fellow Alabama native and creator making family-friendly, scripted content on YouTube. Deon shares insights on features YouTube could improve, like allowing product placements, audience-specific A/B testing, and relaxing rules around depicting scripted content as real. She also offers a thoughtful perspective on why there aren't more women creators, citing factors like gender imbalances in film education, early YouTube favoring viral risk-taking content, and the lack of community for women creators. Hollowell aims to bridge this gap through initiatives like the PHR Creator Database.
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Meet the Tyler Perry of YouTube →
Writer
Angela Hollowell
Summary
Angela Hollowell highlights the story of Kinigra Deon, a fellow Alabama native and creator making family-friendly, scripted content on YouTube. Deon shares insights on features YouTube could improve, like allowing product placements, audience-specific A/B testing, and relaxing rules around depicting scripted content as real. She also offers a thoughtful perspective on why there aren't more women creators, citing factors like gender imbalances in film education, early YouTube favoring viral risk-taking content, and the lack of community for women creators. Hollowell aims to bridge this gap through initiatives like the PHR Creator Database.
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Can't believe I've never heard of Kinigra... over 4M subscribers for a YouTube channel of mostly scripted content is incredible.
Can't believe I've never heard of Kinigra... over 4M subscribers for a YouTube channel of mostly scripted content is incredible.