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Tom Orbach explores the potential of 'mini-tools' as a powerful marketing strategy for startups and companies. These free, standalone web apps or tools solve specific problems for the target audience while subtly showcasing the core product's technology. Orbach cites examples like Copy.ai's cold email generator, Wix's QR code generator, and Twitter Roast, which went viral on Product Hunt. The key is repurposing existing features or creating lightweight tools that provide immediate value, generate shareable results, and naturally lead users to the full product. Orbach outlines a 24-hour playbook for creating a successful mini-tool campaign, including finding a suitable feature, branding, launching on relevant platforms, and monitoring its success.
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Mini tools are 10x more powerful than free trials ⚙️ →
Writer
Tom Orbach
Summary
Tom Orbach explores the potential of 'mini-tools' as a powerful marketing strategy for startups and companies. These free, standalone web apps or tools solve specific problems for the target audience while subtly showcasing the core product's technology. Orbach cites examples like Copy.ai's cold email generator, Wix's QR code generator, and Twitter Roast, which went viral on Product Hunt. The key is repurposing existing features or creating lightweight tools that provide immediate value, generate shareable results, and naturally lead users to the full product. Orbach outlines a 24-hour playbook for creating a successful mini-tool campaign, including finding a suitable feature, branding, launching on relevant platforms, and monitoring its success.
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