Elena Verna

Elena Verna critiques six commonly used growth tactics that often fail to deliver meaningful results: homepage redesigns, oversimplifying product flows, excessive color testing, adding one-off emails, introducing third-party auth for signups, and offering template libraries. She argues that these surface-level changes rarely address the core issues impacting user journeys and conversion rates. Instead, Verna advocates for a holistic, user-centric approach that focuses on understanding customer needs, streamlining communication strategies, and providing practical guidance throughout the product experience.