Tom Kuegler

Tom Kuegler cautions against the temptation of spreading yourself thin across numerous social media platforms. Drawing from personal experience, he reveals the toll of maintaining a presence on Facebook, YouTube, LinkedIn, and Medium simultaneously. It becomes a soul-draining machine that demands constant feeding, leaving little room for genuine creative expression. Instead, Kuegler advocates for a focused approach, mastering one or two platforms thoroughly rather than chasing every shiny new object. The stress and dilution of efforts outweigh any perceived benefits of widespread visibility. He encourages creators to resist 'shiny object syndrome' and prioritize depth over breadth to preserve their passion and sanity.