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Reggie James explores the concept of 'taste' as the highly personal act of selectively engaging with and shaping culture. Taste represents the ways we curate and express our identities through the artifacts, experiences, and communities we're drawn to – from fashion to music to technology products. At its core, taste involves taking inspiration from existing cultural lineages and either extending them in novel directions or synthesizing disparate references into something new. This curation of personal effects occurs over a lifetime and reflects our memories, aspirations, and aspirational identities. The essay challenges the reductive notion that taste in technology merely equates to slick interfaces, arguing that true taste involves driving meaningful progress by personalizing and building upon the lineages of research and practice.
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Taste is the personalizing of Culture →
Writer
Reggie James
Summary
Reggie James explores the concept of 'taste' as the highly personal act of selectively engaging with and shaping culture. Taste represents the ways we curate and express our identities through the artifacts, experiences, and communities we're drawn to – from fashion to music to technology products. At its core, taste involves taking inspiration from existing cultural lineages and either extending them in novel directions or synthesizing disparate references into something new. This curation of personal effects occurs over a lifetime and reflects our memories, aspirations, and aspirational identities. The essay challenges the reductive notion that taste in technology merely equates to slick interfaces, arguing that true taste involves driving meaningful progress by personalizing and building upon the lineages of research and practice.
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