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The essay outlines a straightforward strategy for building an email list of engaged buyers. The author criticizes the common advice of providing excessive free value, arguing it attracts freebie-seekers unwilling to purchase. Instead, he recommends consistently pitching paid offers alongside free content from the start. This approach trains subscribers to expect a mix of value and sales, weeding out tire-kickers while cultivating a list of eager buyers. The author shares his personal experience generating over $10,000 per month from a small but high-quality email list.
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The Simple Secret to Build an Email List Full of Hungry Buyers →
Writer
Matt Giaro
Summary
The essay outlines a straightforward strategy for building an email list of engaged buyers. The author criticizes the common advice of providing excessive free value, arguing it attracts freebie-seekers unwilling to purchase. Instead, he recommends consistently pitching paid offers alongside free content from the start. This approach trains subscribers to expect a mix of value and sales, weeding out tire-kickers while cultivating a list of eager buyers. The author shares his personal experience generating over $10,000 per month from a small but high-quality email list.
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