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Disillusioned with Twitter, the writer critiques the platform's evolution into an algorithm-driven "attention roulette" that prioritizes viral content over meaningful engagement. They lament the decline of quality interactions and the futility of follower counts in attracting genuine attention. Viral tweets, once valuable for boosting website traffic or gaining new clients, now seem as empty as junk food. Twitter, they argue, has become an isolated attention machine akin to TikTok. In response, they advocate for a renaissance of personal blogs, newsletters, and decentralized protocols. Sharing their journey to create a personal search engine for curated content, they foresee a significant shift away from platforms like Twitter and Google, heralding a new era of online engagement.
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Twitter is now attention roulette and ultimately meaningless →
Writer
Jakob Greenfeld
Summary
Disillusioned with Twitter, the writer critiques the platform's evolution into an algorithm-driven "attention roulette" that prioritizes viral content over meaningful engagement. They lament the decline of quality interactions and the futility of follower counts in attracting genuine attention. Viral tweets, once valuable for boosting website traffic or gaining new clients, now seem as empty as junk food. Twitter, they argue, has become an isolated attention machine akin to TikTok. In response, they advocate for a renaissance of personal blogs, newsletters, and decentralized protocols. Sharing their journey to create a personal search engine for curated content, they foresee a significant shift away from platforms like Twitter and Google, heralding a new era of online engagement.
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