Sebastian Videa Burgos

This insightful essay delves into the powerful influence of the 'consistency principle' in human behavior. Drawing from a personal experience with a cunning insurance saleswoman, the author explores how our desire for consistency can be skillfully exploited for persuasion. However, the essay also reveals how this principle can be harnessed for positive growth, by leveraging the power of writing and public commitments to cultivate new habits. With a balanced perspective, the author equips readers with strategies to both harness and defend against the consistency principle, making it a valuable guide for personal development and ethical influence.